Reassessing Direction: Ask Yourself What’s Important

What’s important? It’s a question we have to periodically ask ourselves. For the better part of 12 years, writing content that centered on communication was important to me. It made sense. Marketing, communication, public relations, and journalism was migrating to a digital landscape as people who didn’t necessarily have much experience in the field opened up new dialogues, discussions, and channels. I knew something...

Writing Across Communication: Writing For Tomorrow

The writing you read today won't be the communication you need tomorrow. In a world where content can appear on any surface or no surface at all, providing consumers with real time intuitive assistance to find the right product, improve performance, or manufacture reality will require a different kind of thinking, planning, and promoting. The boundaries and barriers are gone. Content will need to be versatile,...

Considering Education: More Choices Mean More Chances

The next couple weeks are a whirlwind. My daughter is graduating from elementary school this week. My son is graduating from high school next week. Next year, he will be headed to the University of Nevada, Reno while she looks forward to starting her middle school years at Legacy Traditional School in Las Vegas. We’re grateful she was accepted by a charter school, as it seems like it will provide a suitable transition...

Writing Across Communication: An Introduction To Writing

Anyone who has ever been introduced as a writer already knows the most common question that follows. In the thirty some years I've been introduced as one, it has never changed. It's timeless. "So, you're a writer," they say, in admiration and sometimes skepticism. "What do you write?" "Words," I would tell them. "And on good days, sentences." I'd immediately follow up with a litany of audience-tailored examples...

Writing Occupations Are Changing. Are You Changing With Them?

As much as 75 percent of marketers may be increasing content creation, but the average job growth rate for occupational writers isn't keeping pace. According to the U.S. Department of Labor, job growth for writers averaged 2 percent, with exception to some specialized fields such as technical writers. As more and more content is produced, organizations are relying on other occupations to produce material for their...

Hey Writer ... Why Do Think Your Words Are So Special Anyway?

As mind boggling as it seems, we will be exposed to more than a million words today. No, we won't see all of them, but they are there — framing webpages, breaking up social media updates, decorating walls, accompanying us to work on the horizon, and tucking us in when we go to bed. Even those who didn't pick up a book this year — their lives are overflowing with words. In fact, this overwhelming volume of messages...