Encouraging For Nonprofits: Lee Aase & Mayo Clinic

The Mayo Clinic is a nonprofit organization and internationally renowned group medical practice headquartered in Rochester, Minnesota. And, according to U.S. News & World Report, it is ranked second only to Johns Hopkins. As a leader in the medical community, it's no surprise that the Mayo Clinic has become a leader in social media. We even used its program as an example for hospitals in southern Nevada to consider, given Las Vegas-area hospitals' lack of presence online.The Mayo Clinic is a fine example, especially since...

Forgetting A Public: Public Relations

Earlier this year, Salary.com published the 2008/2009 Employee Satisfaction and Retention Survey that revealed 65 percent of employees were passively or actively looking for new jobs.What made the survey stand out is that employers only estimated that number at 37 percent. In fact, while employers had a good sense of overall employee satisfaction, they often overestimated the degree of satisfaction by nearly 2 to 1....

Searching Over Socializing: People Online

Chitika, an online ad network, broke down more than 123 million impressions across a 60,000+ publisher network to determine that search engines remain the primary method for people to find information online. The study is signifiant given predictions that social networks — driven by friend referrals — would eventually replace search engines. Search engines currently provide 97.82 percent of all referrals while social...

Finding Fearlessness: How To Do It

Dr. Stephen Covey calls it the circle of concern: an outer circle that consists of several factors that people cannot influence such as the economy, security, and inconveniences. And yet, with increasing regularity, more people seem fixated on them at the expense of factors they can directly influence.In September, eMarketer presented a study that shared why executives love or fear social media. Not surprisingly, almost...

Reaching Customers: How Media Stacks Up

According to a new study from Opinion Research Corporation and sponsored by ARAnet, consumers are turning to online and radio sources for news and information and relying less on daily newspapers and television. This is the second year that Opinion Research Corporation has conducted the study.Media Rankings by Opinion Research Corporation • Television: 31.1 percent, down from 34.7 percent• Daily newspapers: 19.4...

Catering To Labels: PR Executives

Most public relations executives, especially those looking for a position, would be happy being featured as the lead in an interview for a Forbes article. Not Judith Lederman. The 50-year-old divorcee who lives in Scarsdale, N.Y. who has yet to replace her former $120,000 salary as a publicity manager at Lord & Taylor took exception to the way the article portrayed her. Calling the reporter out on her blog, she wrote...