How To Automate PR So Even A Monkey Can Do It

You have probably heard some variation of the infinite monkey theorem, a clever little probability gem that suggests a universe of monkeys randomly striking keys on a typewriter will eventually deliver Shakespeare's Hamlet in entity, right? Well, as crazy as it seems, there is some truth to it. Jesse Anderson used Amazon's cloud computing resource to create an army of virtual monkeys who randomly assembled...

Customer Loyalty Is Hardwired Into Customer Experience

Enrollment levels in customer loyalty programs may have reached an all-time high, but that doesn't mean all loyalty programs are created equal or that all customers are equally loyal. According a study recently released by Bond Brand Loyalty, as many as one-third of all loyalty program participants wouldn't remain loyal to the brand if it weren't for the program. Some executives might not care beyond the surface sales...

There Is Little Room For Truth With The Future Of Media.

When you reconcile the state of communication today, its condition is critical. Journalism is giving up ground to public relations, which continues to be swept aside by content marketing. It will continue to do so at least until technology rewrites the definition of social media as we know it, with a rapidly evolving future as documented in a conversation that continues with Danny Brown today. Follow...

Has The Age Of Facebook Debates Come To A Close?

Trish Forant at Dayngr Zone Media recently posed an interesting and increasingly common question on Facebook, asking friends if they've pulled back from sharing opinions or engaging in debates on the popular social network. She is not alone. A few weeks earlier, Blog Bloke had asked a similar question, wondering what his friends posted besides kid pics, food porn, and celebrity sightings. He had more or...

Does PR Transparency End Where Individual Privacy Begins?

A new lawsuit filed by Nina Pham, the 26-year-old nurse who contracted Ebola from her patient at the Texas Health Presbyterian Hospital in Dallas, ought to give public relations professionals pause. The allegations raised in the lawsuit raise some valid questions about the industry's pat answer that transparency is always an effective remedy for crisis communication. While negligence is at the core of the lawsuit,...

Why Some So-Called Losses Are Really Wins In Disguise

My son had been staying after school for months, hoping to land one of 14 spots on the junior varsity volleyball team. It seemed like the ideal spring sport for him to balance out football in the fall. He worked hard at it whenever possible, missing only one practice since the intramural pre-tryout program had begun. He was a dedicated player and progressed at a faster pace than most of his peers. When you asked...