Trending Technology: The Deloitte Study, Part 2

For the last three years, Deloitte has published its annual "Tech Trends" report to identify what areas will have the most impact on CIOs in the coming year and beyond. The predictions are based on insights from Deloitte's technology subject matter specialists.  This year, Deloitte split its list into two parts, "(re)emerging enablers" and "disruptive deployments." We discussed their five "(re)emerging enablers"...

Trending Technology: The Deloitte Study, Part 1

For the last three years, Deloitte has published its annual "Tech Trends" report to identify what areas will have the most impact on CIOs in the coming year and beyond. The predictions are based on insights from Deloitte's technology subject matter specialists. This year, Deloitte split its list into two parts, "(re)emerging enablers" and "disruptive deployments." It defines emerging enablers as trends that...

Wishing You Happy Holidays: And Merry Christmas

Every once in awhile, I'm asked if I really believe in social media. The question is the outcome of occasional sarcasm and satire. The answer isn't all that much a mystery. I don't believe in social media beyond the tools that make it possible, namely anything that detracts from the people who make it work. And that means you. As much as I appreciate the talent of social network architects, engineers, innovators, content...

Advertising Time: Real Time Vs. My Time

Louis Gray wrote an interesting post about real time news, especially as it relates to the explosion of interest spurred along by social sharing tools. In truth, it probably started happening before social networks. Most blog posts have a perceived shelf life (even if freshness might not matter). Most people readily jumped on the bandwagon, with some people saying that delayed news will no long be acceptable....

Advertising Consolidation: Employment Projections

According to The Creative Group, most advertising executives aren't looking to hire new employees in the near term. But people in the communication industry can still consider this good news because only 4 percent of marketing and advertising agencies are considering layoffs and 18 percent anticipate hiring staff in the next there months. "Many companies are looking to refresh their branding to reflect new product...

Teaching Social Media: The Real World Test

While I was walking down the long narrow hallway toward the computer lab where I was scheduled to teach a social media class, I had a revelation. I was marketing myself all wrong offline. What I really needed to do is use "proven online social media strategies" offline. You know, all those proven strategies, not by the people who know something about communication and marketing but by the people that we know all...