What's in the promise of a lollipop? Something sweet? Something sour? A little swirl of both? Messages are often like that. And Jason Rosenthal, chief operating officer at Ning, Inc. (Ning), which is a platform that once allowed people to develop their own social networks for free, provides a near perfect illustration of a candy-coated message that only looks sweet on the surface of a plastic wrapper. Let's open it up.Hi...
Tuesday, April 20
Swirling Communication: A New Ning Taste Test
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
case study,
consumer marketing,
crisis communication,
Ning,
social media
Monday, April 19
Finding Truth Online: People Don't Want Online Friends For Every Product
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
marketing,
public relations,
research,
social media
If you work anywhere near social media, you've probably read plenty of studies and opinions that people respond to friends who represent brands over the brands themselves. And while the idea plays well for public relations firms soliciting companies with online public relations spokespeople, is it always true?A new study from Q Interactive's Women's Channel, which researches women's online behavior, seems to suggest...
Sunday, April 18
Dividing Tactics And Strategies: Fresh Content
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
Fresh Content Project
While most people consider social media mainstream, it's still very much in flux. The rules of the road are constantly changing as more technologies are made available and others die off. They change fast enough that companies relying on professionals who count six-hour courses as all the experience needed to become a quasi-expert will eventually falter.What this means for communicators is that they not only need to...
Friday, April 16
Guessing Games: The Psychology Of Choice
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
Politics,
psychology
"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." — ProverbThis isn't meant to be a political post, but politics does intersect with communication. And sometimes, I find myself wondering if the stewards of our country appreciate what they communicate when they play shell games with public policy. One of the most recent shell games is whether or not President Obama raised...
Thursday, April 15
Painting Truths: Let's Colour Project
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
marketing,
perception,
public relations,
social media
The photos are striking. The before and after shots are cool. And the idea is worthwhile. The "Let's Colour" project by Dulux trades in grey and gloom with blues, reds, and other hues. It's beautiful, perhaps with one exception. In attempting to cross authenticity with action, Let's Colour came up with a peculiar shade of green that Karthik S, head of head of digital strategy for Edelman India, thought might be astroturf,...
Wednesday, April 14
Developing Internships: A Win-Win Playbook
Author: Rich
| Posted at: 8:30 AM |
Filed Under:
education,
public relations
Think "win-win" as the endowment of an abundance mentality. Why? Because your security comes from principles." — Stephen CoveyThe continued conversations about whether or not to pay interns generally falls somewhere in between amusing and disturbing. In one case, a regional director of public relations and communications at a Fortune 1000 proclaimed they had no budget for interns.It might make sense, given the company...
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