Writing For Public Relations: The Importance Of Planning

Planning is one of the single most important functions of public relations and/or corporate communications, and yet it remains the single most neglected function. More than half of small companies operate without it (CDW Report, 2009). Of companies that have plans, most do not update them regularly. Fewer measure performance against the plans they create. Small companies are not alone. Medium and large companies have...

Picking Roads: Personal Brand Or Persuasive Persona?

When it comes to personal branding, there are plenty of roads that people can take to reach a destination. Unfortunately, most personal branding tips and discussions prompt people to take a different road than the one they prescribe. In fact, most directions have very little to do with being real and very much to do with developing a persuasive persona (intended or not). Personally, I don't agree with developing a persuasive...

Being Entitled: O'Dwyer's Directory

There is one word that ought to be avoided in any position, profession, or personal activity. The word is entitlement. If you want to know what it looks like, take a peek at the post penned by Jack O'Dwyer, publisher of O'Dwyer's Directory of PR Firms. Entitlement, not ethics as Ann Subervi suggests, is the word that comes to mind with a capital E in this case. O'Dwyer has made the decision to change his business model....

Changing PR: Customers Are Media; Complaints Are News

Never mind all those customers on your company's Facbook page. Don't forget the customers standing right in front of you. That seems to be one lesson learned by the vice president of Evergreen Entertainment LLC, which operates St. Croix Falls Cinema 8 in St. Croix Falls, Wis. His chain of five theaters is now the target of a Facebook BOYCOTT page that has drawn 5,100 fans and counting, after he wrote the following response...

Helping Others: Sustainability Is Critical

There seems to be a near frigid reaction toward new relief efforts in Chile. The quake killed 700 people, left two million people homeless, and caused widespread devastation across the country. Chile needs immediate assistance, but there seems to be a near tragic lack of empathy in the United States.Fewer Americans are thinking about Haiti too, where yet another crisis looms. According to UPI, only 40 percent of the...

Breaking News: It's Not Your Grandpa's PR Environment

The Pew Research Center study that finds 59 percent of all Americans get their news from a combination of online and offline sources isn't breaking news as much as it solidifies the shift in how people seek information and how information spreads. Even reporters are relying heavily on online content, making some of them online curators more than they are offline investigators. Sometimes the results are absurd. CNN recently...