Evolving Businesses: Copywrite, Ink. Turns 18

Reading the comments filed after Umair Haque's post The Value Every Business Needs to Create (hat tip: Valeria Maltoni) is a real treat. Some people get it as a new definition of corporate responsibility and societal sustainability. Some people do not out of a cross between practicality and complacency. The answer, as always, is somewhere in between. Haque is director of the Havas Media Lab and his work appears at Harvard...

Avoiding Business Traps: Harvard Business Publishing

The author of one cool site: blogging tips recently re-asked a question that many people have been asking: is mainstream media losing significance?Under the current business model most traditional publications operate under, you bet. But it doesn't mean they'll go away. Publishers will eventually evolve and develop different business models. Long term, it is anyone's guess what these business models will look like, and...

Debating Social Media: Deloitte

Deloitte Consulting LLP has been entering the conversation about social media in some interesting ways for some time, including, most recently, adding a brand new moniker for its online activities. Christine Cutten, principal, Deloitte Consulting LLP, places social media under the banner of collaborative marketing. Cutten's and other content is available at Deloitte Debates under the banner of customer management (it's...

Defining Terms: Critical To Communication

I serve on the board of a nonprofit organization, and one of the conversations that continues to creep into meetings is one I've learned to stay away from. The conversation is whether or not the organization wants to retain its only public fundraising event.On one hand, it is the organization's only public event. As such, it tends to be its most visible asset and among its most likely to be covered by the media. Those...

Getting Closer: Disney Looks For Soft Spots

With more than $25 billion spent on advertising this year, most eyes are on New York as Walt Disney Company’s new research facility will unveil some early findings and suggest online ad formats to about 200 advertisers. The formats, according to The New York Times, represent layouts based on what our brains prefer, whether we click on the ads or not. The emerging media and advertising research lab was launched in May...

Translating Research: Mommy Bloggers

The results of a new national survey commissioned by Hallmark Cards, Inc. attempts to pin down one of the more increasingly elusive but always important audiences for some companies — moms. And, according to the new survey, the company discovered that moms need more encouragement from other moms to meet the day-to-day challenges of motherhood.What Moms Are Telling Hallmark Cards, Inc. • 84 percent of moms said they believe...