Changing A Down Economy: It's Psychology

At least once a week in this market, someone tells me their company is holding off on advertising, marketing, or social media until the government can fix the economy and the market improves. And every week, I give them the same advice to think about. The economy is not your company's problem, it is your company's psychology that is a problem.As part of what our company does every day, we research specific industries...

Impacting Everyone: FTC Aims To Regulate

According to Dow Jones Newswires, Lifestyle Lift released a statement yesterday that any complaints were related to the period before the current management team took over and that Lifestyle Lift “regrets that earlier third-party Web site content did not always properly reflect and acknowledge patient comments or indicate that the content was provided by Lifestyle Lift.” The statement was attributed Gordon Quick, president....

Paying Fines: Lifestyle Lift

According to The New York Times, Lifestyle Lift, a national cosmetic surgery company with 80 doctors working in offices spread across the U.S., settled with the State of New York over its attempts to fake positive consumer reviews on the Web. The company will pay $300,000 in penalties and costs to the state. An "attempt to generate business by duping consumers was cynical, manipulative and illegal,” Andrew M. Cuomo,...

Blowing Air: Why Push Falls Short

In 1982, I had a friend whose uncle sold Electrolux vacuums at a time when they didn't retail for $299 or less. He described it as an easy job, despite the skill sets being part of a dying art.Nonetheless, every day, he would hit the streets, knocking on door after door in order to provide a demonstration. During a demonstration, the vacuums would practically sell themselves as he walked them through their various...

Speaking SyFy: The Bobblehead Equation

Last week, the Sci Fi Channel became SyFy in what is being called by some "the most ill-advised branding move since New Coke." (It's actually much worse than New Coke because there won't be a black market for the old product.)The name change was originally floated to disbelieving Sci Fi fans as early as March. But even so, four months must not have been enough time for the future SyFy marketing and public relations team...

Breaking Guitars: United Airlines

United Airlines might have already contacted singer/songwriter Dave Carroll to "make things right" after it carelessly broke his Taylor acoustic guitar, but given the extent Carroll and the Sons of Maxwell had to go to find justice is virtually unforgivable. Four days ago, Carroll had introduced a music video about the band's experience. In four days, the video has captured 1.5 million views (one million since yesterday) and shows no signs of slowing down. Dave Carroll: United Breaks GuitarsPropelled by coverage by the Consumerist,...