Ruffling Feathers: Jeremiah Owyang

Jeremiah Owyang, analyst for Forrester Research, left dozens of people scratching their heads in his coverage of what seems to be a crisis looming in the background at Mzinga. Mzinga, if you don't know, manages more than 14,000 online communities for companies such as Virgin Media, GMAC Mortgage, and John Deere. According to Owyang, he has been been hearing from multiple sources that Mzinga is undergoing some changes,...

Playing Favorites: BloggersUnite.org

Although I was unable to attend SXSW this year, I was able to send a small piece along in my place. (For those that don't know, the SXSW Interactive Festival features five days of panel content and parties, simultaneously with film and music festivals in Austin, Texas.)My small piece was a quick and quirky animated video that illustrates the history of BloggersUnite.org, which started as a BlogCatalog initiative two years ago. But more than that, it demonstrates how ideas are made real via the Internet. Simply put, one person...

Measuring Communication, Equation Influencers Part 2

“Brand is the relationship between a product and its customer.” — Phil Dusenberry, former chairman of BBDO WorldwideWhile more formal definitions might include "the assortment of qualities that differentiates the brand from other commodities, which translates into higher sales volume and higher profit margins against competing brands" or "marketing effects or outcomes that accrue to a product with its brand name compared...

Shaping Public Opinion: Copywrite, Ink. Presentation

Shaping Public Opinion was presented Feb. 6, 2009 at Regis University.View more presentations from CopywriteI...

Treading On Headlines: Newspapers Sink

“In 2009 and 2010, all the two-newspaper markets will become one-newspaper markets, and you will start to see one-newspaper markets become no-newspaper markets,” said Mike Simonton, a senior director at Fitch Ratings, who analyzes the industry, to The New York Times.He is not alone in his assessment. Time magazine recently listed what it believes are the 10 most endangered newspapers in America, including: The Philadelphia...

Revealing Weakness: Brian Solis On Authority

Brian Solis, principal of FutureWorks, writing for TechCrunch, asked yesterday if blogs were "losing their authority to the statusphere."Specifically, he wondered about the relevance of the Technorati Authority Index, which used to be the leading measure for bloggers to benchmark their rank. The theory was that the more blogs that link to your blog, the more authority you had in a subject area to be considered an "expert."...