Blogging For Kindness: Ark Of Hope For Children

Last November, I had the pleasure of getting to know the Corbett family through Bloggers Unite, a social awareness campaign spearheaded by BlogCatalog. The Corbetts are raising 10 children, five of which were adopted from the foster care system (there are 13 family members in all). They are planning to adopt more children as their vision, Ark Of Hope For Children, becomes a reality. The Ark Of Hope For Children is...

Speaking Chinese: Salesgenie.com Pandas

Salesgenie.com was not the only SuperBowl advertisement to attempt “ethnic humor,” but it is among the first ads to be pulled amid growing customer complaints. The New York Times reported yesterday that the spot will be pulled from the airways, though it hasn’t been pulled from the Salesgenie.com Web site as of this morning. When I first read the article, I thought to give Vinod Gupta, chairman and chief executive of...

Adding Facebook Value: Loomia

It’s true. I’ve never been a Facebook fan. I maintain an account because some people I know like it, but I have never felt “fully migrated” along with the rest of my fellow social network nomads. Dark cloud coverage every few weeks seems to reaffirm my one toe in approach: the Beacon fiasco, the business bans, the negative cash flow , and on, and on. However, every now and again, there seems to be a silver lining that...

Finding Ideas: Live Outside Your Ecosystem

Among the tips I like to provide students taking my “Writing For Public Relations” class is to expand their knowledge and networks well beyond any confined industry ecosystem. Spend too much time within any ecosystem and specialists risk becoming endangered species. Online or off, there is no difference. This is one of the reasons while I place value on creating relationships with public relations practitioners, advertising...

Missing Targets: Target PR

Last week, the public relations department at Target learned something about new media: it’s interconnected with old media (if there is such a thing anymore) and the links and lines between the two are not always clear.The New York Times followed up on a post by ShapingYouth, a blog about the impact of marketing on children. The apparent conflict arose over an advertising campaign that has been criticized, as The New...

Defining Convergence: Advertising - Entertainment Crossover

"The reality of it is that the future does not fit into the containers of the past.” — Rishad Tobaccowala, CEO of Denuo Group, a Publicis GroupeAccording to Ad Age, Tobaccowala said it’s time for marketers to drop the idea that they can authoritatively distribute promotional messages by traditional means and get their heads around the notion that they must create content where audiences can migrate. As an example,...