Getting Nuts: CBS Over Jericho

What would you do with 22,000 pounds of nuts? That's what CBS executives might have to ask themselves if even half of the Jericho fans who have already signed an online petition make good on a grassroots effort that calls for viewers to send in “nuts.”According to some fans, sending nuts is the best response to the show’s cancellation because it originates with character Jake Green (Skeet Ulrich) borrowing the historic...

Adding Content Value: Social Media

It seems almost too fitting that the same day I was discussing digital media on The Recruiting Animal Show, Alexandra Berzon, writing for Red Herring, reported Technorati, the blog search engine that tops Google, is sending more and more users to photos, videos, and music instead of blogs.Some people like Greg Sterling of Sterling Market Intelligence think that Technorati risks diluting its value proposition. I think...

Emerging Trends: Digital Media

I'll be writing a post-show roundup to my "sequel" appearance on The Recruiting Animal Show tomorrow, but you don't have to wait if you want to brave the waters on your own. The entire show, which addresses the merits and potential challenges of evolving a blog into a media business (or better yet, income marketing opportunities), is available online in its entirety. Other than a technical hiccup or two, the program...

Shifting For Social Media: PR Newswire

One of the most significant changes in news reporting and public relations was somewhat missed by the general public. PR Newswire, the global leader in news and information distribution services for professional communicators, did what most public relations professionals seemed unwilling to do just a few months ago: embrace social media.Releases sent over this popular wire service have been employing social media elements...

Marketing Media: The Recruiting Animal Shooowww!

Johnny Depp, talking to Entertainment Weekly about the final installment of Pirates of the Caribbean: At World's End called it right. Critics are always tougher on sequels than first runs. Which is cool. Why not? There are worse things in life."After the first one was a success, I was sure the critics were going to snap around and start taking pot shots. It's in the rule book: You must take a dump on the second film."It's...

Generating Book Buzz: David Meerman Scott

With not much more than a single post, David Meerman Scott has single-handedly generated some much deserved buzz over his new book: The New Rules of Marketing and PR.How did he do it? By employing the right mix of social networking, blog marketing, and smart content that has always graced the pages of his blog and other books. This time, by recognizing and thanking direct and indirect contributors in a post, he has...