As if Wal-Mart didn't have enough antics from Julie Roehm last year, the retailer has filed a countersuit against Roehm's legal punt. The suit purports to include the texts of steamy e-mails between Roehm and another former Wal-Mart executive, Sean Womack. I'll be looking at this issue a bit more tomorrow (since I keep suggesting that e-mails are NEVER private). In the interim, you can catch a good summary of the story by BRANDWEEK. There, you can even see things like a message from Womack to Roehm as saying: "My Gmail is secure...
Tuesday, March 20
Overloading Communication: Twitter
Random Twit: Subscribed to Twitter, refilled my Ritalin prescription, and all is well.Considering Ritalin and Prozac are two of the most widely prescribed medications in history (Prozac claims 54 million patients worldwide alone), it might be time to ask just how much communication is too much interference. Random Twit: I hope Mindy didn't stay up all night. I don't care just so long as she takes me and picks me up...
Monday, March 19
Proposing New Choices: SHIFT
The Society for New Communication Research released a SHIFT Communications (SHIFT) designed "Social Media News Room" template that seems to succeed as a starting place to ask questions rather than receive answers. Before I consider the merits of the template, I'd like to clarify that SHIFT Communications is a San Franciso-based public relations agency that seems to be working hard to take a lead position on the social...
Friday, March 16
Chasing Newspapers: Social Media
With all the talk about the decline of traditional media, especially newspapers, I decided to take a peek for myself, given I often quote Bruce Spotleson, group publisher with Greenspun Media, who once observed that, to date, "no new media has ever replaced another media." Here is what I found...In 2006, the magic number was 102,406 — the circulation needed as a publisher to break into the Top 100 U.S. Daily Newspapers...
Thursday, March 15
Targeting Gibberish: David Meerman Scott
Most people would never know it, looking out over the vast expanse of desert, but Nevada's biodiversity ranks as the fourth highest in the United States, placed near Florida and Hawaii. There are many reasons for what some call an environmental paradox, but the simplest explanation is the combination of dramatic elevations and abundance of mini-ecosystems that were created when the ocean receded from the Great Basin....
Wednesday, March 14
Answering Questions: Richard Becker
As an optional assignment for students of my "Writing for Public Relations" class, I offered to become the subject of their project by answering 10 questions (with 5 follow-up questions as they deemed necessary). From Internet research and answers to these questions, the assignment was to write a 2-page news or feature release about me or the company.The assignment presents an interesting opportunity to practice a real...
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