Adding Residential Experience

From Cabo to Lancaster and Hokulia to South Hampton, we've worked with the best of the best home builders in North America, helping them increase home sales by as much as 300 percent within 3-6 months. In competitive markets, it's all about content. Working with agencies and sometimes direct, we've developed messages that match specific products to the right home buyers, ranging from those who prefer small town tradition...

Making Perception Reality

Without considering the philosophical questions, perception and reality are the same in the marketing world. Sometimes that's a good thing. Sometimes it's not. As such, the old adage that ''any publicity is good publicity'' is dead wrong and the primary reason has to do with brand value.The Brand Channel recently asked if a brand hopes to cash in on the allure of a star athlete, does it also suffer when that athlete...

Writing A Style Guide

Sue Khodarahmi means well in her article ''You're stylin' now,'' published in the September-October 2006 edition of Communication World by the International Association of Business Communicators. I really believe she does. Khodarahmi even gives credit where credit is due, offering up a little on the importance The Associated Press Style Book (AP Style) and/or The Chicago Manual of Style. But then, unfortunately, she suggests that there's really ''no right or wrong as long as you're consistent,'' suggesting companies and organizations...

Killing Brands With Rules

When I provide copywriting overviews to public relations professionals at UNLV, I always enjoy walking them through the ad classic "Nine Ways To Improve A Volkswagen Ad," which covers nine ways to 'improve' (destroy) the classic "Think Small" ad designed years ago.That might change. I recently saw a brilliant brand parody on Google Video that takes viewers on a funny (but disturbing) redesign of proven iPod packaging...

Skipping Technology All Together

Seth Godin delivered a great glimpse into what he calls a never-ending adoption curve:31.4% of Americans don't have internet access.90% of the people in France have not created a blog.88% of all users have never heard of RSS.59% of American households have zero iPods in them.30% of internet users in the US use a modem.Detroit (one million people) has six Starbucks.1% of internet users use Digg on an average day.Marley and Me outsells Small is the New Big 200:1. On a good day..37% read the paper version of the New York Times...

Adding Development Experience

One hundred hard hat tours later and we're still not tired of urban development. Lofts. Condos. Retail centers. Office buildings. Mixed-use masterplans. Having offices in one of the fastest growing cities in the United States has always been a boon for working for the best.Our communication experience for the area's most significant urban developments, ranging Boca Park and East Village, has spilled over into work...