
"The reality of it is that the future does not fit into the containers of the past.” — Rishad Tobaccowala, CEO of Denuo Group, a Publicis GroupeAccording to Ad Age, Tobaccowala said it’s time for marketers to drop the idea that they can authoritatively distribute promotional messages by traditional means and get their heads around the notion that they must create content where audiences can migrate. As an example,...