Signing Books: Early Summer Book Tour '25

Yesterday was a breezy Saturday in Las Vegas, but it still made for a beautiful day for a book signing. I had set up an Authors & Artists tent at the Art in the Park event at Bruce Trent Park to gauge interest in some new prints of Jenna Becker's artwork. (We still need to set up an online store for her.) 

This was the second time I attended the event. The first time was in 2021 to show her what it might be like to meet people and sell her work as a high school sophomore. This time I was on my own (with my wife's help) because Jenna is studying art and psychology at Augustana College in Illinois. Her presence was missed, but it was nice to do this for her. We'll send a check of her proceeds in a few weeks.

Book signings and author events.

One of the vendors sitting across from me thought I was doing it wrong, introducing myself and then my daughter's work as I gauged which might interest them more. I usually steered the conversation to whichever side of the table they leaned toward. The vendor, a Russian immigrant selling handmade Italian clothing, would say: "No, like this! Here is an award-winning author. Look, look! Here he is. Signing books. Today only!" 

I had to laugh because inevitably someone would gravitate to my tent and buy a book when she did this. It's the kind of thing someone can do for you, but you can't do it on your own for yourself as an author. Of course, it's a little different at bookstores. Book lovers always seem interested in authors, even if you don't write their genre. If you greet them at the door, many will come and say hello. I had a virtual sellout in Reno last March, so I had to add inventory to what the store had ordered.

The Reno signing coincided with visiting my son. The early summer signing coincides with driving my daughter home from school for the summer. I'll fly into Chicago, drive to Rock Island, and start the tour. 

Pretour Warmups

March 1: Barnes & Noble in Reno, Nevada 

April 5: Art in the Park in Las Vegas, Nevada

Early Summer Book Tour '25

May 24: The Atlas Collective in Moline, Illinois 

May 25: Lion's Tooth in Milwaukee, Wisconsin 

May 27: Paperbacks and Pieces in Winona, Minnesota 

May 28: B&N Sioux Falls in Sioux Falls, South Dakota 

May 29: Books A Million in Rapid City, South Dakota 

May 30: Bookin' IT in Casper, Wyoming 

May 31: Barnes & Noble - Sandy in Salt Lake City, Utah 

Late Summer Book Tour '25 

Stay tuned! 

The second book tour will take place toward the end of August and the beginning of September when my daughter returns to school. Just like the early summer tour, it will follow a different route than last year's cross-country adventure or the one I am sharing above. Several people have asked me to visit Kansas, so I'd like to draw a route through Arizona, southern Colorado, Kansas, Missouri, and Illinois. 

We'll see. Bookstores sometimes influence my route. I'm more apt to stay in and highlight communities where I sign books. This worked very well last year, when I chronicled the trip with my daughter on the first half and my wife on the second half of the tour on TikTok, Facebook, Instagram, X, and elsewhere. 

It was a lot of fun, leading me back to this post's beginning. I didn't sell many books at Art in the Park, and that's okay, as I also don't expect every signing to be like Reno (more than 40 in two hours). While it's always nice to sell well or out, I measure success with every connection I make—the readers, managers, and owners—and every experience it affords me with my son and/or daughter. 

I will continue doing it, too, as long as giving her rides back and forth across the country makes sense. (I may even duplicate the first leg of the '24 Book Tour in 2026 as I'll have a new book out by then!) And when it doesn't? Then, I'll likely set up some New England and southern state tours with my wife. 

We'll see. The point is that in-person events aren't just about sales. They're about enjoying a life well lived. You can't ask for more than that, except maybe Book Tour T-shirts. Ha. 

Signing Books: Late Summer Book Tour

My daughter played her last travel softball game a few weeks ago. It's surreal to think, given I once wrote about her in the context of overcoming hurdles. Yet, here we are: Weeks away from taking a road trip to her college, where her next game will be at the collegiate level. 

Along the way, I'm hoping she learns a few things, too. Some of what I hope she learns comes full circle to that column I wrote ten years ago. The overemphasis on image, popularity, and crowd thinking in social media life has a long history of undermining good ideas, worthwhile efforts, and individual actions.  

Ten years ago, I wasn't a novelist. I'm on a book tour this summer. 

People tend to ask authors two common questions. First, what advice would you give to any aspiring writers? Second, what was the worst advice you ever received? 

I have a variety of answers to the first question in interviews but the one that stands out the most hit me today. Don't wait. We spend far too much time fretting over reasons not to pursue our passions. 

The second goes hand in hand with the first. Don't start because you'll never finish it is the worst advice I ever received. And if you finish it, they cotninued, no one will ever read it. It doesn't even matter if we hear this bad advice from someone else or that little voice in the back of our head that prefers practicality over aspiration. Don't believe it. I've sold thousands of books.

I've also lined up a book tour that coincides with the trip. We'll take in some sights and stop at bookstores along the way. You can follow us on TikTok, Instagram, X, Facebook, and elsewhere. Or, even better, drop by if I am in your area (or afterward to snap up a signed copy left behind). Event times will be posted on Facebook as they are finalized. 

Pretour Warmup

July 16: The Book Haven in Prescott Valley, Arizona

Summer Book Tour

August 26: Barnes & Noble Grand Junction (signing) in Grand Junction, Colorado 

August 27: Old Firehouse Books (visit) in Fort Collins, Colorado

August 28: Barnes & Noble SouthPointe (signing) in Lincoln, Nebraska 

August 29: Bumble Books (signing/reading) in Amana, Iowa 

August 31: The Atlas Collective (visit) in Moline, Illinois 

September 2: Wordsmith Bookshoppe (signing) in Galesburg, Illinois

September 3: Spine Indie Bookstore (author showcase) in St. Louis, Missouri 

September 5: Commonplace Books (signing) in Oklahoma City, Oklahoma

September 6: Barnes & Noble Coronado (signing) in Albuquerque, New Mexico

September 7: Page 1 Books (signing) in Albuquerque, New Mexico 

Posttour Wrapup 

October 19: Las Vegas Book Festival in Las Vegas, Nevada

Stay tuned. I might be adding another mini-book tour in early October. My sights are set on Maine, Massachusetts, New Hampshire, and Rhode Island. The trip is still tentative, but I hope it will help move my next WIP forward. It's set in Maine and will become my second novel, and fourth or fifth book (depending on what happens in the next few months). Pretty exciting — stuff I would have done sooner had I already carved out time to write fiction alongside client work. And that's the point. 

I've never been happier writing fiction. In fact, doing so has elevated my commercial work too. And that's what I want my daughter to learn before I drop her off at her new home away from home. Don't wait. Be happy. 

Making Connections: Authors And Bookstores

It isn’t easy, but there is something magical about it when it happens. An author’s connection with an independent bookstore can be something special. 

Since I’m tied to my daughter’s softball schedule, I can’t set up book tours like some authors do. Instead, I try to time my introductions with her tournament schedules, emailing or calling a few weeks in advance to set up a book signing or book drop.

The results are mixed. Some independent bookstores can’t be bothered. Others are aggressively disinterested as if someone taking an interest in their store is somehow bad. But then there are a few who are enthusiastically receptive. They know what their customers like and signed copies are easy to sell.

As an introvert, I prefer emailing or messaging bookstores over placing a call but calling is almost always better. I’m still surprised by how many bookstores neglect their Facebook pages and Instagram accounts. (One bookstore even contacted me three weeks after my area visit and arranged to have me ship books instead.) And when a Barnes & Noble employee suggests you email a store manager instead, I’m convinced the address is akin to digital purgatory.  

One of my favorite signed book drops occurred in the Bishop Arts District of Dallas, Texas. The store manager, Alan Yanes, was very receptive to having me visit and drop off a few signed books at his store. He was very understanding, too, knowing that we were restrained to the timeframes of the summer softball camp that my daughter was attending in nearby Fort Worth.

Poets Oak Cliff is a small, meticulously curated bookstore owned by writer and poet Marco Cavazos, and managed by a wizard of books and customer service. As fate would have it, Alan is also a Las Vegas native. So, he was especially interested in having an author from Las Vegas visit the store.

Since my visit to Poets Oak Cliff was in the summer, ahead of my release date for Third Wheel, I only had a few trade paperback copies of 50 States with me. Alan took them all. He loved the idea of 50 short stories with one story set in each state. Like many people, he read the story set in his home state first. Later, he read the one linked to Texas.

It was never my intention for 50 States to be read that way, but it’s reflectively common that readers turn to their home states first (or the ones they’ve lived in). Sometimes the story they read first dictates how well they enjoy the rest of it. The harshest criticism I ever received was from a New Mexico native. New Mexico is the shortest story in the book, and he felt I sold his state short. The irony is that there is plenty more to the New Mexico story. I just haven’t finished writing it. (I might finish the next installment for my newsletter in March. We’ll see.)

Shortly after acquiring copies for the store, Alan staged a couple books on the shelf. They were placed in good company, Bukowski’s Ham on Rye to the immediate right. I saved that image to my computer’s browser as a backdrop, replacing the one I took at Bookends in Hawaii.  

After the visit, my daughter and I toured the Bishop Arts District. The area has more than 60 independent boutiques, restaurants, bars, and coffee shops in the area. It’s a pretty cool place, steeped in history. From what I understand, it was once the site of Dallas’ busiest trolley stops in the 1930s. I can’t wait to visit again. There was more to explore than we had time for because we had to catch a flight home. 

Poets Oak Cliff sold out of 50 States in a few days, and Alan ordered more from one of our distributors, IngramSpark. Copies of 50 States are selling briskly, he texted me.

I don’t think he had any idea how much I appreciated it. I told him so but then went a step further by picking up an advanced copy (signed) of Naked Gulls by Marco Cavazos. I loved it, finding it delightfully surprising. It’s a surreal read, breaking from the rules of reality. I reviewed the Hotel California-esque story about a writer who can’t remember checking into a hotel and isn’t allowed to check out, giving it a well-deserved five stars. A couple lines from my review eventually landed in his newsletter. 

As it turns out, Marco isn’t the only writer at the bookstore. Although Alan is still working on his manuscript, he had a solid concept in production. I learned a little bit about it when he was in Las Vegas visiting family. We met in a French bakery for a coffee and talked about books, bookstores, and publishing. What else would two bibliophiles do?

We also discussed a return visit to Dallas, specifically for a book signing event, as Poets Cliff Oak was one of the first bookstores to stock my debut novel, Third Wheel. I intend to take them up on it, too. As soon as my daughter’s softball schedule wraps up with a college commitment, my travel plans will be significantly more flexible. 

This is what I mean by something special. There is a natural synergy between an author promoting an indie bookstore and a bookstore helping to promote an author they appreciate. Doubly so, in that I’ve also become a fan of the owner’s work because his manager was friendly enough to extend an invitation in the first place, recognizing that authors are also customers. 

Whenever you are in the Dallas area, make it a point to visit the Bishop Arts District. Along the outer edge of it is one of my favorite bookstores in the country. Who knows? Maybe we can meet up there in some yet undefined month ahead for a proper book signing.