Winning Awards: 50 States Earns Its Fourth Honor

A few weeks ago, 50 States was honored with a 2023 Book Excellence Award. Out of thousands of books entered in this competition, 50 States was selected for its high-quality writing, design, and overall market appeal in the category of short stories. You can find its listing here. 

This isn't the first award 50 States has earned. It won first place for short stories in the Spring 2022 BookFest Awards; first place in the ABR Book Excellence Award for literary fiction, psychological thriller, and short stories; and was named a finalist in the IAN Book Of The Year Awards. 

For me, the honor isn't one of achievement as much as real affirmation. Debut authors tend to read all the reviews. Some are flattering. Some, not so much. And although we all know the score — even the best literary works in history have their 1-star critics — it's nice to see the work resonated with someone, somewhere. And in this case, it's nice to know that the first award wasn't a fluke or happy accident. Lightning might strike twice, but not four times. 

Writing 50 States 

When I first set out to write 50 States, it was never about winning awards. It was a two-year project to teach myself how to write for myself instead of everybody else — something I've done for more than 30 years (and still do today). As a teaching tool, 50 States has been invaluable to me — both in writing the stories and in marketing what most book publishers will tell you is a hard sell. 

Right. A collection of multi-genre short stories isn't on anybody's reading list (until it is). Fortunately, I've found readers anyway — with more than 2,000 copies sold to date (and counting). It's the kind of sales that propels you to push forward and finish work on your debut novel, especially when you are only a few months away — the editing complete, blurb written, and book cover finalized.

Writing a novel is something I would have never been able to do without 50 States and its brisk 10-story companion, Ten Threads. This is doubly true because one of the stories in Ten Threads was the springboard for it, just as 50 States will be the springboard for most, if not all, of my subsequent novels.

Plainly stated, the stories that make up 50 States might stand alone, but there is more to share about each of them. I think about them all the time. What will happen to the Idaho farmer who aches for absolution after a tragedy and is given one more chance at redemption? What about Liam Olsen? Will he ever know what is going on at the nightmarish government biohazard area in Utah he and his girlfriend stumbled into? Do my Maine characters, Billy and Jessica, ever find common ground after spending several years apart in two different worlds, with him never leaving home but her living in New York? Or, more importantly: When, where, or how deeply will all the stories inside 50 States interconnect?

They will, eventually. And it all starts with 50 States.

Finding 50 States

50 States was released by Copywrite, Ink. in January 2022, when it broke into the top 100 bestsellers for literary fiction short stories on Amazon for three consecutive months. It has found itself there, on and off, several times, even breaking into the top ten on one occasion. 

As a collection, it's perfect for readers with fifteen minutes or so to read a single story. A few have told me they like to read a few stories from 50 States when they're between novels. It's a good idea, given that so many stories qualify as dark literary fiction, regardless of genre.

You can still find 50 States anywhere books are sold. Ten Threads is a Kindle exclusive. Most sales seem to happen on Amazon, but you can order a copy from Barnes & Noble, Books A Million, or elsewhere. There are even several indie bookstores that have signed copies in stock. I've given them shoutouts here and on Facebook. The audiobook edition can be found on Audible and iTunes. It's read by Emmy-wining narrator Brian Callanan.

Breaking 1,000: 50 States, One Year Later

When 50 States was published last year, I didn't have the highest expectations. It's not that I didn't believe in the work. I did and do. But I'm also a realist who read some articles: self-published authors likely sell around 250 books or less; short story collections by small publishers sell between 300 and 2,000, about 1,000 for short story collections; and traditionally published authors sell around 3,000, a fraction of that for short story collections. All of these averages, by the way, are not considered spectacular. 

Even more discouraging, the averages cited above are not one-year sales. These averages are based on the lifetime of the book — which some claim can be as short as six months, which is why some try to put out a new title every six months. 

Right. Don't quit your day job. 

Yes, there are exceptions. We've all heard stories of breakout debuts and bidding wars. But the general rule of thumb for authors is to temper expectations. Even Malcolm Gladwell's Tipping Point didn't find its tipping point until its third year (so much for that six-month lifetime theory). He just kept promoting it and promoting it and promoting it until he found an audience. 

That's how I became a writer too. 

I became a freelance writer in 1991 during a recession when nobody could hire a writer, but everybody had writing work. I didn't make enough money to pay the bills for the first two years writing advertising copy and articles, so I worked part-time matching colors in a paint store. 

I specifically worked in a paint store 40 hours a week, Friday through Monday, so I could dedicate Tuesday through Thursday to establishing a career that became a company. It worked, but it took two years before I could comfortably cut the apron strings and pass on an offer to become an assistant manager mixing paint.

It wasn't until the third year that I had to hire more talent to help, the fifth year to incorporate, and the eighth before we expanded into publishing with more than 40 creatives working part time, full time, or stringing for Copywrite, Ink. It was a big wave, working on more than 1,000 accounts from startups to Fortune 500 companies. Then there came the point when I woke up from the 100-hour work weeks and realized I was managing (and teaching and serving my community) more than I was writing. 

So, I sold some stuff and scaled way back. Nowadays, I only work with select clients and have a blast doing it.

How did I do it? Like anything. 

You build a successful commercial writing career like you do any business: one job at a time. And knowing this, I always assumed you build a readership much the same way: one book at a time. 

Never mind the setbacks or heartbreaks. Keep moving forward and find the people who appreciate the work. The successes will come in time. As long as you've written a decent book (or built a great product or created a great service), some measures of success will likely come back to you directly proportionate to the time and/or money you invest in it. At least I like to think so. It's the model I'm using now. 

50 States Breaks 1,000. Ten Threads hits 500. 

Selling 1,000 copies of 50 States in the first year and 500 copies of Ten Threads (Kindle exclusive) in two months seems like a solid baseline for a debut novel (and more short stories) that I intend to see published next year. It's on par with or better than traditional publishers, especially as I took in the learning curve.

I might also mention that 50 States didn't truly hit its stride until five or six months after publication. It became a Top 100 bestseller for three consecutive months in January of this year, not last year when I published it. It still does for a day or two, from time to time, demonstrating it has a lot of life left. And no, neither book has a 99 cents or $2.99 price point, although I have put them on sale occasionally. 

Aside from sales, 50 States and Ten Threads have retained solid rankings and reviews. 50 States is 4.2 on Amazon and 4.3 on Goodreads. Ten Threads is rated 4.4 on Amazon and 4.5 on Goodreads. 

50 States also won two awards: first place for short stories in the Spring 2022 BookFest Awards and first place for literary fiction, psychological thrillers, and short stories in the ABR Book Excellence Awards. InD’tale Magazine and OnlineBookClub.org also gave it top marks, giving it a "Crowned Heart" award and 4-star review, respectively.

Overall, both releases are beating the averages and have plenty of life left with a couple selling every day on slow days and bursts of sales on others. It reminds me that great things take about two years. I have one more to go.

Let's end with a few lessons learned. 

I wouldn't have done it differently because a few life circumstances dictated my direction on the front end. However, here are six lessons learned that I'm happy to pass along. 

• The best 'author' marketers aren't necessarily the best 'book' marketers. The publishing industry is loaded with pariahs that spend all their time marketing to authors and very little time selling the books, which is what they promise authors they will do. I won't out anyone here, but several top book marketing brands produced some of my lowest price points. 

•  The best 'book' marketers aren't cheap either. On the opposite end of the spectrum, authors are pitched by plenty of people who promise hundreds of thousands of impressions for ten or twenty bucks. I gave a few a shot as part of my learning curve. Lesson learned. Stick with mid-level, relatively affordable book marketers for the best price. Other than my own hustle, mid-level marketers produced my best results. 

• Never pay for newswire distribution with major news affiliations. On two occasions, I was sold on the idea that book marketers or 'publicists' had magazine connections when all they really did was put a news release out on a newswire. If you're an author thinking about paying someone to do this, give me a call. I can write a better release for you and put it on the wire for you at a better price point. Egad. 

• Kindle Unlimited (KU) is a double-edged sword. On one hand, it opens up a new audience. Conversely, some people who download your book might not be in your audience. If they post their lackluster review first, it can depress your initial sales. When this happened to Ten Threads, I looked up their other reviews and discovered my stories were well outside what they normally read. KU also means you receive a fraction of a penny per page, which doesn't come close to the actual sale price. It still has a place, so use KU sparingly for exposure but not on every title. 

• Having worked with three primary distributors, I can safely say there is one route to take unless you plan to publish a children's book. Publishing with Ingram Spark and Amazon simultaneously will produce the best results. Simply put, Ingram Spark is your best bet to put quality books into bookstores, but expect the lion's share of your sales to come from Amazon. Maybe one day that will change in a creator economy, but it's probably a safe bet for the next two years or so. 

• Last but not least, have as much patience as possible. Take some time to get advanced reader copies out to people before your release in exchange for feedback and a review before release. Along with that, put the presale date well ahead of your release. Early reviews will help book sales (even if I admit that I don't have the patience to wait). On the flip side, don't believe anyone who tells you the first month is critical or you will fail. It's important, sure, but you can still break the bestsellers list weeks or months or years after release. Books don't really have lifespans in my opinion, unless a publisher or author abandons them.

Hope these tips prove useful for future authors. And, equally important, if you were one of the thousands of people who bought 50 States or Ten Threads — thank you so very much! Here's to more books ahead! 

Dropping Stories: Ten Threads As A Kindle Exclusive

The last two years have been among the hardest — a series of unrelated wretched events with the dark cloud of the pandemic looming in the background. You know the cloud. We all do. It blotted out the sun. 

The start of all our trouble didn't begin with it. It started with our home being invaded and cars stolen. Mine, a 20-year-old Infiniti G20, was nearly totaled. 

Who am I kidding? I spent $6,000 or more to fix a car worth half as much. It was totaled. But the very idea that someone could take away something I've taken care of for 20 years was too much. So I didn't accept it and had it fixed. 

The pandemic rolled over us all a few months later, and I didn't have anywhere to go anyway. If I could have gone somewhere, it would have been to southern Arizona, where my paternal grandmother lost her cognitive ability. Adult protective services estimated we had a few months to figure it out.  

We really didn't. By the time the guardianship papers were processed, one of those family villains that everyone seems to have swept in with a story that nobody believed except one misguided attorney. The stress of the guardianship battle nearly killed us. We survived, but my grandmother did not. She died two weeks before the court investigator filed a formal report in my favor, forcing us into another battle for the estate. 

We won. And we lost. The villain took almost all of the bank accounts while the court allowed me to manage the dilapidated property she called home. We're still mitigating it today, more than a year later.

It's true, you know. After a while, you become numb to bad news. Six months after losing my grandmother, we lost my stepdad's best friend, someone we long considered part of the family. And six months after that, we lost my stepdad too. I'll spare the details except to say it wasn't sudden — unless you count those last few weeks that played out like months in slow motion as sudden. I'm still reeling from it.

So what does that have to do with a book release?

Nothing. And everything. 

Someone once told me "never let bad days fool you into thinking you have a bad life." It's too easy to do. I've had plenty, more than my share. Some of them I invited. Some came along anyway. 

You wouldn't think so if you met me in person. I generally present light-hearted most of the time, and intensely passionate about everything for the rest of it. It's called coping. You find every shining moment you can and you squeeze it for every ounce of sunshine it might give you.

My debut, 50 States, was one of those moments. It took some time but, eventually, word of mouth helped propel it to become a top 100 bestselling literary short stories collection on Amazon for three consecutive months — an honor compounded with two book awards. The first was first place for short stories in the Spring 2022 BookFest Awards. The second was first place for literary fiction, psychological thrillers, and short stories in the ABR Book Excellence Awards.

Of course, 50 States wasn't my only shining moment. I'm honored to work with some great clients. I was reappointed to serve my city as a parks commissioner. My wife was promoted, twice. My children are brilliant. My daughter finally achieved a 4.0 GPA while becoming one of the top softball players in the state. My son just recently graduated from the University of Nevada, Reno. That was my school, too. 

So I've been squeezing all of these things for every ounce of light they shed (along with all those smaller, seemingly insignificant things too). It's something that my maternal grandmother, the one who raised me for ten years while dying of cancer, taught me before she died. You take whatever comes, catching hold of even the tiniest sunbeams to break the gloom. It's the only way to survive it all. It's the only way to thrive.

Ten Threads is a ten-story companion to my best-selling, award-winning debut. Published as a Kindle exclusive, it can be read as a stand-alone anthology of about 100 pages or as a continuation of stories found in 50 States. Specifically, this release features stories set in Idaho, Louisiana, Wisconsin, Utah, Pennsylvania, California, Vermont, Nevada, Maine, and Kentucky. 

If you read the debut, eight stories will feel like continuations. Two of them, while connected to their counterparts, aren't as strongly linked. Collectively, the stories feel like life. Nine parts darkness and one part light, which is why I dedicated it to my maternal grandmother, Helen. She is forever my sunbeam. Nobody squeezed me tighter. Good night and good luck.

Want a more straightforward book release update? Yes, you can find that too. It's in the news.