Showing posts with label Rudy Giuliani. Show all posts
Showing posts with label Rudy Giuliani. Show all posts

Friday, September 14

Advertising Misstep: MoveOn

The best advertising tends to be the perfect balance of art and science. You can usually spot which campaigns lean too far one way or another by the quality of the message, not the production. Too much science and the message becomes an exercise in bullet points. Too much art and the ad will become the subject of debate rather than the issue.MoveOn might know what I’m talking about. For all their clever (not really)...
 

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