Earning Distinction: HWH PR

HWH PR was apparently awarded the Bad Pitch Blog Lifetime Achievement Award for the worst in public relations yesterday. This dubious distinction comes after two years of spamming bloggers, journalists, and anyone else who might be unfortunate enough to make their mass blast email list. The Bad Pitch Blog sums up its assessment as “Blasting news releases to anyone with an email address and ignoring their replies is not...

Pitching In The Dark: Click On, Click Off

If you ever wondered why journalists aren’t crazy for public relations, look no further than the misguided few. I was pitched by the outside public relations team for MyClick Media Limited (MyClick). It was a disaster, from start to non-finish. The pitch came across like spam.Headline: If you are working Monday, I would like to introduce you to this technology… Body: … and meet the MyClick team. Please let me know.The...