Odd. Very odd. Those are about the only words I can use to describe what it was like to read two different posts on ROI for social media at MarketingProfs. Lewis Green, founder and managing principal of L&G Solutions, LLC, shares his post on The Real ROI of Blogging. A few minutes later, Beth Harte, a marketing, communications & social media consultant, posts Want to Figure Out Your Social Media ROI?. One post...
Showing posts with label Lewis Green. Show all posts
Showing posts with label Lewis Green. Show all posts
Tuesday, November 25
Questioning Measures: MarketingProfs
Author: Rich
| Posted at: 5:00 AM |
Filed Under:
Amber Naslund,
Beth Harte,
g2e,
Lewis Green,
MarketingProfs,
social media,
strategic communication
Thursday, August 23
Bridging The Gap: Where Social Media Can Miss
Author: Rich
| Posted at: 9:38 AM |
Filed Under:
blogs,
branding,
customer service,
Facebook,
Geoff Livingston,
Lewis Green,
Myragan,
reputation management,
research,
social media,
social networks
Only one question keeps coming to mind when I read about the anti-critic sentiment expressed by the MyRagan team, the lack of communication and customer service that underpins Facebook, and (in contrast) the sending of flowers and the power of forgiveness. Is there any room for ‘high touch’ customer service in the rapid-fire world of the Internet or social media?A few years ago, when I asked Curtis Nelson, president...
Friday, August 17
Understanding Gumballs: From Trunk To Maltoni
Author: Rich
| Posted at: 2:28 PM |
Filed Under:
basic communication,
Geoff Livingston,
interviews,
labels,
Lewis Green,
Penelope Trunk,
perception,
quantum physics,
Valeria Maltoni
If there is one secret to be learned after conducting hundreds and thousands of interviews, ranging from an emotionally exhausted mother staying at a Ronald McDonald House to billionaire Sheldon Adelson, it is that the success of any interview hinges on effective communication. And, if there is any prerequisite to ensure effective communication, it is to see the interviewee as a person, regardless of any perceived labels...
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