Going Social: NASA Turns Earth Day Blue

While NASA sometimes struggles with public relations to justify loftier goals and big ideas like a moon colony, there is no doubt that the agency is starting to find footing with social media. While the program is best described as fledgling (only because it lacks cohesion), there is something that can be learned from it. Specifically, NASA is hosting Earth Day activities for three days in Washington D.C. and two...

Making Commitments: Earth Day Network

One of the most valuable lessons I've ever learned (and shared) is the power of one. I learned this lesson when one advertising great pulled out a palm-sized bed of nails and laid his hand upon it much like art that originated in India. Nothing happened."See," he said. "When you have too many points, nothing sticks." It was a very effective visual lesson, and his only point.Advertising works just like this old street-festival...