Showing posts with label David Vinjamuri. Show all posts
Showing posts with label David Vinjamuri. Show all posts

Monday, April 14

Writing Accidental Books: David Vinjamuri

After reading a few chapters of “Accidental Branding” by David Vinjamuri, I was perplexed. Could it be that a former brand manager at Johnson & Johnson, Coca-Cola and marketing guru for recent Google-acquisition DoubleClick and Save.com, wrote a book that is both gratifying and grasping at the same time? Exactly so. “Accidental Branding” is gratifying in that the research and interviews are worthwhile; the writing...
 

Blog Archive

by Richard R Becker Copyright and Trademark, Copywrite, Ink. © 2021; Theme designed by Bie Blogger Template