After reading a few chapters of “Accidental Branding” by David Vinjamuri, I was perplexed. Could it be that a former brand manager at Johnson & Johnson, Coca-Cola and marketing guru for recent Google-acquisition DoubleClick and Save.com, wrote a book that is both gratifying and grasping at the same time? Exactly so. “Accidental Branding” is gratifying in that the research and interviews are worthwhile; the writing...
Showing posts with label David Vinjamuri. Show all posts
Showing posts with label David Vinjamuri. Show all posts
Monday, April 14
Writing Accidental Books: David Vinjamuri
Author: Rich
| Posted at: 12:58 PM |
Filed Under:
book reviews,
branding,
David Vinjamuri,
Fragile Brand Theory
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