Yesterday was a breezy Saturday in Las Vegas, but it still made for a beautiful day for a book signing. I had set up an Authors & Artists tent at the Art in the Park event at Bruce Trent Park to gauge interest in some new prints of Jenna Becker's artwork. (We still need to set up an online store for her.)
This was the second time I attended the event. The first time was in 2021 to show her what it might be like to meet people and sell her work as a high school sophomore. This time I was on my own (with my wife's help) because Jenna is studying art and psychology at Augustana College in Illinois. Her presence was missed, but it was nice to do this for her. We'll send a check of her proceeds in a few weeks.
Book signings and author events.
One of the vendors sitting across from me thought I was doing it wrong, introducing myself and then my daughter's work as I gauged which might interest them more. I usually steered the conversation to whichever side of the table they leaned toward. The vendor, a Russian immigrant selling handmade Italian clothing, would say: "No, like this! Here is an award-winning author. Look, look! Here he is. Signing books. Today only!"
I had to laugh because inevitably someone would gravitate to my tent and buy a book when she did this. It's the kind of thing someone can do for you, but you can't do it on your own for yourself as an author. Of course, it's a little different at bookstores. Book lovers always seem interested in authors, even if you don't write their genre. If you greet them at the door, many will come and say hello. I had a virtual sellout in Reno last March, so I had to add inventory to what the store had ordered.
The Reno signing coincided with visiting my son. The early summer signing coincides with driving my daughter home from school for the summer. I'll fly into Chicago, drive to Rock Island, and start the tour.
Pretour Warmups
March 1: Barnes & Noble in Reno, Nevada
April 5: Art in the Park in Las Vegas, Nevada
Early Summer Book Tour '25
May 24: The Atlas Collective in Moline, Illinois
May 25: Lion's Tooth in Milwaukee, Wisconsin
May 27: Paperbacks and Pieces in Winona, Minnesota
May 28: B&N Sioux Falls in Sioux Falls, South Dakota
May 29: Books A Million in Rapid City, South Dakota
May 30: Bookin' IT in Casper, Wyoming
May 31: Barnes & Noble - Sandy in Salt Lake City, Utah
Late Summer Book Tour '25
Stay tuned!
The second book tour will take place toward the end of August and the beginning of September when my daughter returns to school. Just like the early summer tour, it will follow a different route than last year's cross-country adventure or the one I am sharing above. Several people have asked me to visit Kansas, so I'd like to draw a route through Arizona, southern Colorado, Kansas, Missouri, and Illinois.
We'll see. Bookstores sometimes influence my route. I'm more apt to stay in and highlight communities where I sign books. This worked very well last year, when I chronicled the trip with my daughter on the first half and my wife on the second half of the tour on TikTok, Facebook, Instagram, X, and elsewhere.
It was a lot of fun, leading me back to this post's beginning. I didn't sell many books at Art in the Park, and that's okay, as I also don't expect every signing to be like Reno (more than 40 in two hours). While it's always nice to sell well or out, I measure success with every connection I make—the readers, managers, and owners—and every experience it affords me with my son and/or daughter.
I will continue doing it, too, as long as giving her rides back and forth across the country makes sense. (I may even duplicate the first leg of the '24 Book Tour in 2026 as I'll have a new book out by then!) And when it doesn't? Then, I'll likely set up some New England and southern state tours with my wife.
We'll see. The point is that in-person events aren't just about sales. They're about enjoying a life well lived. You can't ask for more than that, except maybe Book Tour T-shirts. Ha.
