Thanksgiving Is A Good Day To Be Grateful To Be Alive.

"I did a bad thing and have to confess," read the text. "I snuck one cookie. I just had to have one." "It's all right," I wrote back. "I made a double batch." "So how is it possible that they're better and better every time you make them?" It would take too long to answer that question in a text so I joked about not giving up any secrets. In reality, there are no secrets. My recipe has remained unchanged. It's everything...

Word Of Mouth Doesn't Distinguish Between Online And Off

The decade-long era of marketers attempting to distinguish between online and offline word of mouth is over. As consumers have adopted small screen mobile technology and social networking tools, few people make the distinction. Most don't even remember when or where the conversation occurred. All they remember is that the recommendation came from a friend or family member. The details of its delivery (text or network,...

Did Millennials Change Advertising Or Just Roll It Back?

By some estimates, millennials now include about 74.3 million people in the U.S., which accounts for almost 25 percent of the population. They have between $125 and $200 million in purchasing power. Advertisers are just now beginning to understand that millennials prefer friendly and funny brands over serious and stodgy. Two in three like smart and witty humor and about 72 percent consider being smart as one...

Yes Virgina, There Are Impassioned Objectivists

Anytime I mention "objective journalism," someone contests the concept. They consider it an idealistic pipe dream. They claim that all journalists are biased. And they say it lacks the passion of advocacy journalism. But more than all that, they say objective journalism is dead. Get over it. Sure, there is some truth to the statement that objective journalism is dead, but we mustn't mistake its current condition as...