As hard as it is for me to imagine, I've been teaching "Writing for Public Relations" at the University of Nevada, Las Vegas (UNLV), for ten years. And while I rarely teach the same class twice, this year's program has been significantly altered to keep pace with the increasing demands on public relations professionals to understand social media and social networks.
The presentation below is one of the changes. Along with some course content, I've changed the format so students can access and reference some course material online. The decks will be posted on the weekend following each class as available. Enjoy.
I've also added the course overview handout. You can find it here.
