Since people first learned to speak, they have attempted to master the art and science of persuasion. Throughout history, new methods to manipulate, control, and manage information have always followed every single innovation designed to set it free.
Think about that.
The adoption of social media is no different. Today, public relations professionals and communicators are tasked with balancing the opportunities that come with infinite reach as well as the new challenges it creates. Part of the job is to manage organizational communication; not with an intent to manipulate it, but to ensure misinformation doesn't overshadow the truth.
How can they do it?
The above deck is one of the teaching tools I'm using this year for Writing For Public Relations at the University of Nevada, Las Vegas. The intent of this deck is to help students understand the opportunities for and threats to organizational communication in the modern world. Enjoy.
