Sneaking Peeks: Copywrite, Ink.

For the last month, we’ve been making changes to the Copywrite, Ink. site, gearing up for a great 2008. Some changes will begin spilling over here to our blog, while others simply demonstrate our continued experimentation with the integration of social media.

We’re not done.

But sometimes sharing works in progress helps inspire other people. And that is what I hope to do today. You see, there is one question I’ve learned that needs to be asked about social media by people who hesitate to include it into their marketing mix. The question isn’t “why?” The question is “why not?”



Why not begin to introduce videos using Revver or YouTube to introduce yourself or your work or something else?

Why not forego static profile pages and instead link to Linkedin, where clients and contacts can connect?

Why not skip those same old “menu bars" and make a Web site a gateway to everything else?

So that’s what we are going to do. In the weeks and months ahead, we’ll be asking “why not” a lot more often. Sure, our experimentation with integrating social media into a traditional Web sites will not work for everyone.

That’s the beauty of communication. One size does not fit all.

Of course, if you’re thinking this comes from someone who doesn’t understand the difference between small business and large corporations, please don't allow my sometimes relaxed nature fool you. It's exactly the opposite. We've worked behind the scenes with the 9-1-1 National Emergency Number Association, American Greetings, Fidelity Investments, GMAC, McDonalds, and the United Sates Air Force (to name a few).

Combined, our experience spans more than 1,000 accounts. Or, as we like to say, 1,000 secrets that very few people know about. Some of them do. And those that do also know our secrets can tip the balance between landing an account and seeing it slip away.