Getting Web Design Right

"In the future, smart studios, advertisers and marketers will set up a team that's about the concept first. They'll nail a concept and they'll understand how technology has really changed fundamentally the way people are interacting with television, with film, with music, with social interaction. It's a very exciting time for designers, because it's a whole new set of areas to communicate and to think about the two-way dialogue." - Susan Easton, founder, New York City-based Easton Design, offering her take on the future of Web design to Communication Arts.