Adding Copywrite, Ink. Logowear

Before my Writing For Public Relations class ended in March, one of my students asked me if there were any crossover jobs for public relations professionals. I gave him the usual cross-industry answers, ranging from ad copywriter to event coordinator. There was another I forgot to mention.

A public relations professional, assuming they're a talented writer, could break into giftware industry. After all, someone has to write all those colorful quips and poems that decorate shirts, mugs, cards, and cups. I know they do because I worked on assignment for Stanley Papel Designs, one of the most recognized giftware manufactures in the world. It's a fun and competitive industry, especially if you can write messages that appeal to a broad audience.

I broke into the industry after sending a four-line resume that said nothing more than: "Experience: Great. Creative: Even Better." Stanley called me personally and said he's give me a shot, adding that out of all the resumes he received, mine was the only one short enough to fit on a mug. Go figure.

I was happy enough. It was a job and I needed jobs. I completed several projects for Stanley Papel before catering to more commercial clients. It was fun and I often missed it. Recently, I found out that I don't have to miss it anymore. Thanks to the advent of computer technology, I can test market giftware with Cafe Press and Zazzle.

Last week, we added Copywrite, Ink. logowear as a place holder to our new store at Cafe Press, but we already have some fun ideas and designs that we'll add in the months ahead. I'll preview a few here from time to time, but in the meantime, if you want to see what our logo looks like on coffee cups, T-shirts, and teddy bears, click on the links we've added on the right. Who knows? You just might like one for your very own.