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Wednesday, April 19
Introducing Hun Productions
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Tuesday, April 18
Adding Copywrite, Ink. Logowear
Before my Writing For Public Relations class ended in March, one of my students asked me if there were any crossover jobs for public relations professionals. I gave him the usual cross-industry answers, ranging from ad copywriter to event coordinator. There was another I forgot to mention.
A public relations professional, assuming they're a talented writer, could break into giftware industry. After all, someone has to write all those colorful quips and poems that decorate shirts, mugs, cards, and cups. I know they do because I worked on assignment for Stanley Papel Designs, one of the most recognized giftware manufactures in the world. It's a fun and competitive industry, especially if you can write messages that appeal to a broad audience.
I broke into the industry after sending a four-line resume that said nothing more than: "Experience: Great. Creative: Even Better." Stanley called me personally and said he's give me a shot, adding that out of all the resumes he received, mine was the only one short enough to fit on a mug. Go figure.
I was happy enough. It was a job and I needed jobs. I completed several projects for Stanley Papel before catering to more commercial clients. It was fun and I often missed it. Recently, I found out that I don't have to miss it anymore. Thanks to the advent of computer technology, I can test market giftware with Cafe Press and Zazzle.
Last week, we added Copywrite, Ink. logowear as a place holder to our new store at Cafe Press, but we already have some fun ideas and designs that we'll add in the months ahead. I'll preview a few here from time to time, but in the meantime, if you want to see what our logo looks like on coffee cups, T-shirts, and teddy bears, click on the links we've added on the right. Who knows? You just might like one for your very own.
A public relations professional, assuming they're a talented writer, could break into giftware industry. After all, someone has to write all those colorful quips and poems that decorate shirts, mugs, cards, and cups. I know they do because I worked on assignment for Stanley Papel Designs, one of the most recognized giftware manufactures in the world. It's a fun and competitive industry, especially if you can write messages that appeal to a broad audience.
I broke into the industry after sending a four-line resume that said nothing more than: "Experience: Great. Creative: Even Better." Stanley called me personally and said he's give me a shot, adding that out of all the resumes he received, mine was the only one short enough to fit on a mug. Go figure.
I was happy enough. It was a job and I needed jobs. I completed several projects for Stanley Papel before catering to more commercial clients. It was fun and I often missed it. Recently, I found out that I don't have to miss it anymore. Thanks to the advent of computer technology, I can test market giftware with Cafe Press and Zazzle.
Last week, we added Copywrite, Ink. logowear as a place holder to our new store at Cafe Press, but we already have some fun ideas and designs that we'll add in the months ahead. I'll preview a few here from time to time, but in the meantime, if you want to see what our logo looks like on coffee cups, T-shirts, and teddy bears, click on the links we've added on the right. Who knows? You just might like one for your very own.
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